Research shows that these days, few companies can afford not to implement a cause-related marketing (CRM) campaign
It is a win-win relationship:- the not-for-profit gains
financially and in other ways, while business gets brand
recognition, improved sales and an enhanced community profile.
Cause Related Marketing is a genuine commercial partnership which
pitches the not-for-profit into the marketing spotlight.
Our experience tells us that charity products work best when
they stand up as desirable value-for-money purchases in their own
right. Whether teaming up with a branded item, or inventing a
bespoke product, we would strive for innovation and relevance to
delight your customers.
What are the benefits?
- Increased perception of the 'value for money' of your
brand
- Positive PR opportunities
- Positive association with a youthful, dynamic national charity
brand and its high profile campaigns
- Drive customer footfall into your store/online with an
innovative campaign
- Build trust and loyalty of your brand
- Strengthen your brand awareness with a key point of
differentiation
- Generate revenue and a sales uplift
- The chance to make a tangible difference to a ground-breaking
organisation and thousands of young people with cancer
Supporting CanTeen - the Business Case
- The children's and young person's charity market holds appeal
to just about everyone
- With all charities taken into account, CanTeen is the 5th most
spontaneously recalled of any charity in New Zealand*
- CanTeen holds strong consideration and preference among all
charities. Currently the 4th most considered and 3rd most
preferred of any charity*
- 94% of New Zealanders think it is a good idea for companies to
support a charity**
- 84% continue to think more highly of companies that
support charities**
- 57% would buy from a company that supports a worthy cause even
if they are slightly more expensive**
- 62% say they actually have bought from a company that supports
a worthy cause even if they are slightly more expensive!**
- With commercial backgrounds we understands the
importance of ROI
- We're experienced, professional and want to help you achieve
your objectives
*Colmar Brunton Survey Dec 2008 **AC
Neilson